Tuesday, July 26, 2011

Asus: strong growth in notebook hard tablet to achieve targets

Asus is indeed a mixed picture for this year: the Tablet PC market growth is very strong, but in the notebook market is very likely able to fulfill the plan of shipments in 2011 - 2000 million units. According to market watchers said the message, Asus notebook shipments in the year 1850-1900 only possible million units.

ASUS Vice President of Sales Kevin Lin said the company's Eee Pad Transformer flat sales since listing to maintain rapid growth in Taiwan, the average monthly shipments of 10,000 units. Asustek also plans to cooperate in the end of July and Intel introduced two new 10.1-inch Eee PC Tablet PC: One X101H operating system equipped with Windows 7 Starter and 250GB hard drive, priced NT 9000 yuan (about 2000 yuan); Also a X101 MeeGo operating system is used, with 8GB solid state hard drive, priced 7000 Taiwan dollars (about 1550 yuan).

Face Eee Pad Transformer large sales, Asus decided to build on the progress of the product launch of the 3G version launched simultaneously sliding keyboard version of the Eee Pad Slider, the future of the Android 3.2 update for the preparation. ASUS has shipped in the first half of 2011, more than 400,000 units Tablet PC, looks set to complete before the target of two million no problem.

In 2011, Taiwan's local Tablet PC market is about 500,000. Apple iPad which occupy 53% of market share, the remaining 47% is divided up Android products of various brands. The Asus Android plate in more than 40% market share in Taiwan to reach 8-9 million units shipped, Acer and HTC, followed by its second and third back. However, Hong Kong and Macao in the Mainland market, Android Tablet and iPad is a huge gap, more than 70 percent occupied for the iPad. It now appears that the Asia-Pacific region Android flat growth expected in Southeast Asia such as Philippines, Vietnam and Indonesia and other places in the local market, the Tablet PC IN CAR is not the mainstream, related products shipped in the fourth quarter is expected to rise significantly.

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